Selected Presentations
on Trademark Infringement and False or Misleading Advertising
“Comparisons and Assessments of Online, Computer-Based
and Traditional Methods for Advertising Perception Studies for
use in Litigation and Self-Regulation,”
in Consumer Perception: The Fine of the Consumer Survey,
NAD Annual Conference, “What’s
New in Comparative Advertising, Claim Support and Self-Regulation,” New York,
September 2007.
“Puffery: Marketing
and Research Issues,”
in
Successful Comparative Advertising,
Annual NAD Conference,
Co-Chair of
Conference and Presenter: 2003 AMA Forum on Marketing and the Law:
Using and Defending
Consumer Surveys in Advertising and Trademark Cases
“Can Actual Dilution
Really Be Reliably and Validly Measured,”
in
Using and Defending Consumer Surveys in
Advertising and Trademark Cases,
2003
AMA Forum on Marketing and the Law, May 2003.
“Survey Design in False Advertising Cases,” presentation to Practising Law Institute’s
forum on Advertising Law in the New Media Age, October 2000.
“Claim Substantiation and Communications Research,” presentation to marketing researchers and
attorneys at Bayer, American Home
Products, and Kraft (1999-2000) (co-presented with Robert Reitter).
"Protecting Brands and Identity," Seminar
in Corporate Identity, Columbia Business School MBA Program, March 12,
1998.
"Protecting Brands and Trade Dress,"
Seminar in Corporate and Brand Identity,
Selected Presentations
on Branding and Communications Strategies
“Cognitive
Psychology: Storage and Retrieval,”
in
International Trademark Association (INTA and
BNEF), March 2002
from the Jack Morton Experiential Roundtable
“Experiential Marketing," The
Experiential Roundtable '98: Bringing Marketing & Corporate Communications
to Life, sponsored by The Jack Morton
Company, New York City, one of five-person panel/roundtable including William
Henderson, Postmaster General, Woody Harford, Vice President, British Airways,
James Dougherty, First Vice President, Prudential Securities, Michael Sennott,
Vice Chairman, Mc-Cann Erickson Worldwide, and Laura Shuler, Senior Vice
President, The Jack Morton Company, May 15, 1998.
“Experience the Experience,” presentation to Long Haymes Carr
Advertising Agency,
"Integrated Brand Communications," Council of Corporate
Communications Executives and Council on Corporate Communications Strategy (council of most senior level
communication executives from Fortune 500 companies), January 5-6, 1998, Miami
Beach, Florida, The Conference Board.
"Developing a Corporate Image that is Positive,
Enduring and Resilient," general session (400 attendees), one of 5-person panel,
1998 Corporate Image Conference --
Advancing Your Image, Building Your Brand and Managing Your Reputation,
January 27-28, 1998, New York City, The Conference Board.
"Creating Brand Identities," Executive
Seminar sponsored by Desgrippes Gobé & Associates
Image and Identity Consulting, December 1997. (co-authored with B. Schmitt).
"Brand Management Through Aesthetics," Brand
Management Day,
"Consumer Perceptions of Trade Dress," 1996 Association
for Consumer Research Annual Conference, October 1996. (co-authored with B.
Schmitt).
"Corporate Aesthetics Management: A General
Framework for Managing Identity, Image and Consumer Impressions," 1994 Association
for Consumer Research Asia Pacific Conference, Singapore, June 13-16, 1994.
(co-authored with B. Schmitt and J. Marcus).
Selected Executive Education
"Building and Maintaining
Strong Brands,"
Executive Certificate Program, Georgetown University, McDonough School of
Business, Washington, DC, April 2000.
"Corporate
Branding Strategy," Executive
MBA Program,
"Brand and
Identity Strategy," Executive MBA
Program,
"Marketing
Experiences," Executive MBA Program,
"Marketing
Strategy through Aesthetics," Executive MBA
Program,
Co-author of executive program session entitled "Managing a Brand's Aesthetic Identity,"
for Columbia Business School Executive Marketing Program, Arden House, 1995.