Brand Strategy and Protecting Brands

 

 

Marketing Aesthetics: The Strategic Management of Brands, Identity and Image

 

Order Marketing Aesthetics from any of the merchants below by clicking on any, or check your local book store

 

             B&N           

 

 

Click on book for abstract

Authors contributed equally; names appear in alphabetical order

Published by Simon & Schuster’s Free Press division.

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Foreign Translations

Spanish                       Polish                          Korean                                   

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German                          Japanese                    Chinese

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Turkish                                    Portuguese                  Thai

MA Turkish           MA Port         

 

 

Romanian                    Russian

MA Romanian          

 

 

 

Managing Corporate Image and Identity

Published in Long Range Planning

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Processes for Managing Identity, Image and Design

Published in the Design Management Journal

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Coupling Brand and Organizational Identities through Partnering

Published in the Design Management Journal

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The Experiential Landscape

Published in Marketing Review

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