Research in anticipation of, or to avoid, litigation requires
different standards, knowledge and experience from typical marketing
research. Simonson Associates provides guidance
and support to you for this special legal-related research.
Dr. Simonson, President and Founder of Simonson Associates, has
strong expertise in conducting claims substantiation research. He is one of the few researchers with both a
Ph.D. in marketing (comprising cognitive psychology and research methods) and a
law degree both from top tier institutions.
Translating often-vague statutory definitions into operational marketing
research is a difficult task and one that benefits from both perspectives
(training in psychology and research and training in the law).
Simonson was formerly co-head of Guideline Research
Corporation’s division in charge of claims substantiation and legal marketing research, that is research designed in anticipation of litigation
or disputes. Together with his partner
at Guideline from 1997-2000, they conducted hundreds of studies for use in
legal proceedings or potential legal proceedings. In addition to conducting
research, Dr. Simonson has been a consultant to a variety of organizations
including the Federal Trade Commission on survey design to test for deceptive
advertising.
Dr. Simonson has presented seminars on claims and
communications research for the law for such companies as Bayer, American
Home Products and Kraft.
We are also heavily involved in
keeping current in our fields. We
closely monitor the latest cases from NAD and the
standards of ASTM. As a member of the
Editorial Board of the Journal of Public
Policy and Marketing and The
Trademark Reporter, Dr. Simonson
is a regular reviewer of the latest cutting-edge articles and techniques.
We are experienced in working
with marketing researchers not only to explain the kinds of issues in crafting
claims studies, but in executing them efficiently and carefully. We have extensive experience in designing
and fielding surveys including those for consumers in central location
facilities, in-home placement, physicians at work, and various business
personnel.