simonson
associates
building and protecting
brands
|
“A legal defeat can mean the death
of a brand…”
|
|
|
|
“The
researchers note that...the stakes involved in protecting brands are the highest
imaginable…” |
|
|
|
“Consider this a heads up.” |
|
|
Harvard Business Review, citing work of
Alex Simonson, Ph.D.
|
Dr.
Simonson is named “brand building guru” in
The Guru Guide to Marketing published by J. Wiley”
and
his work chosen as among the “best ideas from today’s top marketers”
Click
on the book for more information and ordering
