Trademark Infringement and False or Misleading Advertising
“Limits
and Considerations in Control Groups,” The Intellectual Property Strategist, Vol. 14, #9 (June) 2008, pp. 3-4.
“Survey
Power,” The Intellectual Property
Strategist, Vol. 14, #3 (December) 2007,
pp. 3-4.
“Online
Interviewing For Use in Lanham Act Litigation,” The Intellectual Property Strategist, Vol. 14, #2 (November) 2007, pp. 3-4.
“Survey Design and Methodology
in False Advertising Cases,” IP Review, (Spring), 2006, pp. 20-22.
“How Control Groups Can Help IP
Attorneys to Meet Their Evidentiary Needs,”
The Intellectual Property Strategist, Vol. 8 #3 (December), pp. 5-6, 2001.
The Impact of Identical Brand Names on the Strength
of New Brands
and Original Brands: A Study Of Brand Appropriation
and Dilution.
To acquire this, click on the books below.
Dissertation
(# 9421401)-follow instructions once at the site
How and When Do Trademarks Dilute: A Behavioral
Framework to Judge Likelihood
of Dilution
Published in The Trademark
Reporter
Click on article for
abstract
Surveys of Trademark Confusion:
Basic Differences
Published in the Intellectual
Property Strategist
How to Enhance
Trademark Survey Evidence
Published in the Intellectual
Property Strategist
The Effectiveness of
Intellectual Property Laws
Chapter in the Handbook of
Marketing and Society,
Published by Sage
Publications. Forthcoming, Jan 2001
(Unpublished author’s copy, set
forth below)
Book Review of Defending Your Brand Against Imitation
Published in the Journal of
Public Policy and Marketing
Advertising
Deceptive and Unfair Advertising or Other Marketing Practices
Survey Design in False
Advertising Cases
Chapter for the PLI 2000
Conference entitled
Advertising Law in the
New Media Age
Published by the Practising Law
Institute, October 2000
(Unpublished author’s copy, set
forth below)
Survey Evidence in Deceptive
Advertising
Cases Under the Lanham
Act: An Historical Review
of Comments from the Bench
Published in The Trademark
Reporter
Permissible Puffery vs.
Actionable Warranty in Advertising
and Salestalk: An Empirical
Investigation
Published in the Journal of
Public Policy and Marketing
Unfair Advertising and the FTC:
Structural Evolution
of the Law and Implications for
Marketing and Public Policy
Published in the Journal of
Public Policy and Marketing
Examining Consumer Losses and
Dissatisfaction Due to
Broken Sales and Service
Agreements
Published in the Journal of
Satisfaction
Dissatisfaction
and Complaining Behavior
Warranties and the
Law: Use Caution
Published in Sloan
Management Review
Book Review of The Impact of
Advertising Law
on Business and Public Policy
Published in the Journal of
Marketing
